It’s been a year since we found ourselves in the Las Vegas Convention Center, but the excitement of prepping the booth for the SEMA Show never goes away. This year Zone is teaming up with sister company BDS Suspension to show off a number of new products, custom trucks, and have a tailgate party in Booth #30192. Stop by the booth all week long for cold beer and hot dogs, and to find out what’s new at Zone. We’ll have the Ultimate Adentnure JK Offroadster in the booth and the debut of our UA 2012 video. Show times are Tuesday-Thursday

2011 SEMA Show: Each year there is a show that acts as the grand finale and jump start for the automotive industry. Out in the desert oasis of Las Vegas, hundreds of thousands make the trip for from around the US and abroad to see what’s new in the automotive aftermarket at the show that is known simply as SEMA. Last week was the 44th annual show held Nov.1-4 at the Las Vegas Convention Center. Over the years this show has grown to me the mecca of everything automotive, from performance to styling, cars, trucks, and motorcycles, lifted and lowered,

Zone’s been busy setting up the booth (#30170) and placing vehicles around the convention center in preparation for the start of the 2011 SEMA Show out in Las Vegas this Tuesday. With 2000+ companies exhibiting this show is is set to be largest in recent years. Here’s a quick teaser for now, stay tuned for plenty more on the booth, the vehicles, and the products to come in the days…

Project MJ prepped for SEMA Zone Offroad’s Project MJ, a 1990 Jeep Comanche built to take on the 2011 Ultimate Adventure hosted by Petersen’s 4Wheel & Offroad. After completing the trip the Jeep went on display at off-road events around the country before being torn back down to prepare for SEMA.Come see us in booth #30170 (South Hall, Upper Level) to check out the rig and what’s new for 2012!

SEMA 2011 Each year 2000 companies and over 100,000 people from around the world gather in Las Vegas for one of the largest automotive shows, The SEMA Show. Hosted by the Specialty Equipment Market Association (SEMA) this event is a 4 day long showcase of everything automotive for the truck, car, and motorcycle industries, covering the performance, styling and racing markets as manufacturers, media, and industry professionals come together to show off their latest and greatest. The date is set for November 1-4, 2011. While SEMA isn’t open to the general public, the event is a benchmark for all the