Each year there is a show that acts as the grand finale and jump start for the automotive industry. Out in the desert oasis of Las Vegas, hundreds of thousands make the trip for from around the US and abroad to see what’s new in the automotive aftermarket at the show that is known simply as SEMA.
Last week was the 44th annual show held Nov.1-4 at the Las Vegas Convention Center. Over the years this show has grown to me the mecca of everything automotive, from performance to styling, cars, trucks, and motorcycles, lifted and lowered, from the go fast to the jaw dropping. Companies invest huge amounts into this show with over the top displays and millions in customized vehicles around the show. This being Zone Offroad’s 3rd year out at the SEMA show we wanted to build a display that would stand out from the large majority. We teamed up with associate company BDS Suspension on an idea to promote the great outdoors with a camping scene complete with lakeside mural, camping gear, and vehicles parked around the campfire. The idea was a bit whimsical, but grabbed attention from the crowds that stopped by to chat and look at the vehicles. We had an advanced copy of the 2011 Ultimate Adventure DVD playing in booth and Project MJ flexed out and on display. Around the show Zone Offroad had vehicles on display showing off some of our latest products.
The show was a huge success this year and Zone stayed busy throughout the event with interest from around the world. Zone Offroad continues to grow and expand its line of suspension lifts, body lifts, leveling kits, builder parts and accessories and are excited for what’s in store for 2012!