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Events, SEMA

SEMA 2011 Each year 2000 companies and over 100,000 people from around the world gather in Las Vegas for one of the largest automotive shows, The SEMA Show. Hosted by the Specialty Equipment Market Association (SEMA) this event is a 4 day long showcase of everything automotive for the truck, car, and motorcycle industries, covering the performance, styling and racing markets as manufacturers, media, and industry professionals come together to show off their latest and greatest. The date is set for November 1-4, 2011. While SEMA isn’t open to the general public, the event is a benchmark for all the

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Chevy/GMC

Zone’s 2011 Chevy Silverado 2500HD is an awesome truck, loaded up with all the optional factory creature comforts like leather and backup camera as well as some pretty sweet accessories. We used it to prototype our 2011 GM2500 5” lift kits earlier in the year and now rides on the production version of that kit along with a set of 37” Mickeys. With Zone’s rapid growth over the last few years, we had a need to upgrade the show trailer and went with the 30′ triaxle Dominator many have seen at shows to haul our displays, products, and the recently

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Events

PA Jeeps All Breeds Jeep Show 2011 Steve and Carter are back in Michigan after a great weekend at the PA Jeeps All Breeds Jeep Show in York, PA. With a great venue, plenty going on, great people, and some killer Jeeps, this show continues to be a huge success and one that we plan on making a trip out to each summer. The heat and humidity didn’t keep thousands away from checking out the event and stopping by the Zone Offroad booth. Over the last 4 years since Zone started out, this show has been on our event calendar

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Events, Project MJ, Project Vehicles, Ultimate Adventure

Project MJ Update VI: Suspension, Coilovers, Steering, Brakes, More Paint The 2011 Ultimate Adventure starts this weekend, and although we’re unable to disclose the location, it’s a full day’s drive and then some to make it to check-in and tech inspection from the Zone R&D Shop in Coldwater, Michigan. While many of the attendees are currently in route to the rendezvous, the crew from Zone has been working overtime to get this Jeep fully prepped for the rigors this trip demand. With paint and graphics complete, a big sense of accomplishment started to set in, followed by panic as there are

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Project MJ, Ultimate Adventure

Project MJ Update V.5: Drivetrain Install, Suspension, Cage complete, Body Mods We can see the light at the end of tunnel as Zone nears the end of week 5 of this 6 week buildup to prepare our ’90 Jeep Comanche MJ for the Petersen’s 4Wheel & Offroad Ultimate Adventure (UA). The days are getting longer as the guys rush to finish this Jeep by D-Day. For the first time in 5 weeks the Jeep is finally on the ground and off the hoist. In the video, Zone Reps Dave and Carter bring you up to speed on the progress made so

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