Well another year of the SEMA Show is a wrap, but don’t think you’ve seen the last of it. Over the next months you’ll see a flood of media coverage, vehicle features in magazines, and new products coming available. Zone Offroad Products worked closely with it’s sister company BDS Suspension putting together a 10x100ft Booth for SEMA. After months of planning and preparation, the booth came together over the two days leading up to the show with a frenzy of hand tools, fork lifts, and manual labor. The booth matched our vision of an off-road shop complete with storefront, sales counters, wall and freestanding displays to include our lift kits and accessories, install garage area, and bathroom (see photos). Throughout the process of preparing for SEMA, we had a number of setbacks, but in the end the booth came together and made for an awesome display at SEMA.
The show, once again, was a success. From the thousands of custom built vehicles to the Ford Raptor test drives/jumps and drifting demos out in front of the convention center, SEMA knows how to put on a show. With overbuilt trucks to frame-laying lowriders and pricey exotics (cars that is), the SEMA Show had something for every type of automotive enthusiast. With all the anticipation building up for this show each year, it always seems to pay off with exciting new products and advances in technology. This show gave us the opportunity to show off our new products with distributors, customers, and the media all in attendance. We were able to create a buzz with new products like our 2011 Chevy / GMC 2500HD lift kits and new builder parts for all types of vehicles. Overall we received a ton of positive feedback from current distributors as well as interest from a number of new national and international shops. We look forward to this coming year and the new opportunities it will bring for us.