Earlier this month the team from Zone Offroad made the trip out to Las Vegas along with the rest of the automotive aftermarket industry for 4 days of automotive overload, the pinnacle event in our industry each year, the SEMA Show. This year’s show was bigger than ever as the show celebrated its 50th Anniversary, with more than 2500 vendors in attendance and 100,000+ attending to see the latest and greatest products, cool rides and future trends in the automotive aftermarket industry. This year marked Zone Offroad’s 7th year in attendance with each year getting bigger than the last. Zone teamed up with sister companies BDS Suspension, JKS Manufacturing, and RT Pro in a new larger 25×90? booth space in the truck/offroad section of the show. The booth stayed packed all week long with clients and media stopping by to check out the rides, grab a beer in the booth and see what new products we have to offer. Among the show cars, trucks, Jeeps, UTVs and race vehicles in booths and scattered around the surrounding grounds were tons of great builds, several of which were running Zone Offroad lifts.
This year we made early announcements to those attending of several new products that will be coming available in the coming weeks-months like a new line of FOX shocks, adventure series UCAs for new applications, several new lifts for late model vehicles and updated 2017 vehicle fitment. Be sure to keep an eye on the Zone blog, website and social media outlets for updates as new products hit the shelves ready for sale. We all had a great week out in Vegas and want to thank all our customers that came by the booth to hang out, to our project builders for their hard work and continued support, and to SEMA for putting on another great event. Check out some of our photos from the week below and for more head to Zone’s Facebook Page.