2012 SEMA Show Recap

Well the dust has settled from yet another SEMA Show. With thousands of manufacturers flocking to Las Vegas to show off their latest and greatest, media outlets buzzing for for newsworthy info, and well over a hundred thousand industry professionals from around the globe in attendance, this show is without a doubt one of the premiere industry shows and one that needs to be on everyone’s bucket list to attend. From monster trucks to low riders, drag cars to luxury exotics, if its automotive then the SEMA Show has something for it. SEMA stands for the Specialty Equipment Market Association and holds this annual event each Fall in sunny Las Vegas at the LVCC for a 4-day automotive aftermarket show focused on bringing together industry professionals to show what new product developments are being made in the automotive aftermarket. Zone Offroad has been attending this show for 4 years now and has continued to grow over the years with new product offerings, expanding distributor coverage, and with making key contacts around the industry. While the business aspects of the show are important, there is a ton of attention brought to the vehicles of SEMA.

Vehicles of all sizes, shapes, colors, and extent of modifications were on display. From the mildly built display vehicles to the over the top, painstakingly detailed, custom builds the show is filled with anything and everything imaginable. Zone teamed up with a number of builders to showcase some of our latest products for Jeeps and full size trucks at this year’s show. Following the 2012 Ultimate Adventure with Petersen’s 4Wheel & Off-Road Magazine, the magazine’s built JK Offroadster (aka 2-faced Jeep, aka PushMe-PullMe Jeep) sporting a prototype JK 4” long arm kit has been wheeled all around the country and beyond before being brought in to our booth for the show. This orange 2012 JK featuring 2 front clips, 4-wheel steering, 4” Zone longarm, and 40” tires created quite a buzz among show-goers.

This year Zone Offroad products teamed up with sister company BDS Suspension on a tailgate party themed booth in the South Hall of the convention center. In addition to the JK Offroadster, their were a number of well build customs in the booth and around the show grounds. With this year’s theme being tailgate party, a football stadium backdrop was hung, overhead blimps flown, and green turf was used to create the tailgating atmosphere. No tailgate party is complete without grub, so Zone brought in kegs of beer, hot dogs, and snacks to feed the masses. Wednesday night the attending Ultimate Adventure participants made their way to the booth for the UA reunion party. Beer was had, stories were told, and the group got together for a photo with the Offroadster.

All in all this show was a huge success for us once again this year. Thank you to everyone that stopped by to see us. It was great catching up with many of our current distributors from around the world, and we’re excited to begin expanding into new areas by way of new distributors. To see more photos from this year’s show, check out our album Facebook and join the conversation.

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